Scrap the Phonebook
The Yellow Pages industry dropped 540 million printed directories this year. That's more than one per person. With the Internet available literally in our hands, is this acceptable?
Like the printed encyclopedia, the obsolescence of the printed Yellow Pages is inevitable. However, considering that in the U.S., 97% of this $14 billion industry is derived from their print division alone, these mammoth media dinosaurs will hold on for as long as possible.
PaperlessPetition.org will expedite an end to this needless environmental waste, educate consumers on free and easy alternatives, and shed light on the growing inaccuracy of readership statistics that drive advertisers to still invest in this antiquated medium.
Click below to request that your name and address be removed from the Yellow Pages printed directory mailing list.
News and Updates
Our Canadian friends at redToronto have initiated a great movement. Download a mailbox sticker and let 'em know: No More Flyers or Phonebooks Please.
We've gone international! Paperless Petition has expanded to cover our English-speaking brethren in Australia, Canada, and the United Kingdom. Do you live in a country that we don't currently support? Want to help? Let us know!
Craig Newmark (of the ubiquitous Craigslist) thinks it's time - craigblog
"I can't remember the last time I used a phone book to look something up." - ZDNet's Between the Lines
Paperless Petition gets a thumbs up from CNet's Media Blog.
"...the Yellow Pages Group had signed a deal with Google, making their information available on the new Google Local service... running the obituary for an 80 year old, 16 billion dollar a year North American industry."
"SuperPages.com already provides business profiles to Google so that some search results include links to more information about particular businesses on SuperPages.com"
"Teens Shy Away From Yellow Pages"
"It's so sad when you think about it... There's the 1.5 billion pounds of paper -- untold square miles of forest. There's the millions of gallons of gasoline spent transporting and delivering them. All of that wasted because they could be delivered electronically in one way or another with very little cost and very little environmental impact."
"In the age of the Internet, encyclopedias are gathering dust. Most families with young children don't even consider buying the space-hogging printed sets anymore. Even digital versions struggle for attention."